This article was the first I had pitched to my editor for a same-day turn around. I got some experience developing pitch decks for an editor and used the google analytics tool to find a trending topic to write about. Additionally, this article was actually one of the best performing pieces within digital content the week it was published. 

Some things I had to consider during this was again working with SEO analytics more closely, and also expanding the genre of digital fashion content on the website to include more menswear. I used the research I did on Lewis Hamilton’s childhood and early career to inform my style analysis and better acquainted myself with royalty free image sites to collect the rest of the content. 

It was a very satisfying project to witness from the idea creation stage to publish, all within a few hours.  Having this successful pitch gave me a boost of confidence to pitch multiple other ideas, many of which were also accepted by my editor. This once more familiarized me with the entire process of publishing successful digital content.